The Player Experience Academy
Launched in 2025, the Player Experience Academy is Soft2Bet's ongoing initiative for player protection through smarter product design. Experts contribute real frameworks on gamification and safer engagement through hands-on workshops and a live session at SBC Summit.
player protection standards
Operators and safety technologists meet here throughout the year, sharing real cases and real data to keep player protection standards moving forward.
our focus
Player Experience
Every player brings a different history, a different budget, and a different sense of what feels safe. Soft2Bet studies what players actually need in the moment, clear information, honest odds, an easy way to pause or step back.
Smarter Session Design
A session built entirely around deposits and bets asks a lot of a player, again and again. Soft2Bet studies how gamification can carry part of that weight, adding mechanics that reward attention and progress, so a session stretches across more moments that have nothing to do with a transaction.
Player Protection Technology
Real-time monitoring, risk scoring, and self-exclusion tools only work when they talk to each other. Soft2Bet looks closely at how these systems connect across the industry today.
Industry Success Stories
Some operators have already found ways to make safer play feel like part of the experience. Soft2Bet studies these examples closely, the onboarding flows that build trust early, the interventions that players actually welcome, and brings that thinking into everything the Academy teaches, refining the approach with every case that comes in.
online
HUB
The Hub reflects the core Academy idea: independent research, documented examples, and open collaboration across the industry rather than a single point of view. Every standard Soft2Bet builds draws on insight gathered directly from operators putting these ideas into practice.
Turning
Real Cases
Into Standards
Player protection rarely improves through documents alone. It improves when the people who understand risk and behaviour sit in the same room as the people who build the product, testing ideas against real situations before they become official guidance, then turning what works into something teams across the industry can actually apply.
Principles
Tested against
live situations
Built with every
stakeholder in the room
Shared openly
across the industry
Open to challenge
and revision
Measured by what
changes in practice
Updated as player
behaviour evolves
all rights reserved 2025